On-location commercial photography
1st location on a long but successful day
Commercial photography is all about creating images with the very specific purpose of promoting and marketing products and services. I love the variety and challenge that it often presents, the planning and pre-production required to make it successful, also the teamwork and collaboration between the client and photographer.
Another thing I love is a cool drink on a sunny beach (who doesn’t?), so when i was approached to shoot some of the worlds best flair bartenders making cocktails on a beach to showcase the Portabar system, I felt like the planets had aligned!
OK, so I specialise in architecture and interior design photography which might sound like a far cry from shooting a bar, BUT, the intent shares many similarities: images that capture the design itself, detailed elements, materiality, functionality and utility. The big difference is that unlike most of my subjects, this one can be moved about and that was a key element of the brief: to showcase the versatility of the Portabar in where it can be set up, but also how it can be quickly customised to take on different looks, thanks to their clever modular system and magnetic decorative panels.
Directing the shoot here in Portugal was Tom Dyer, a world champ Flair bartender (!). Portabar wanted to have their product set up in a variety of stunning locations which we are lucky to have in abundance here around Lisbon. A number of locations were decided, a team assembled to make it happen and shot list decided upon through liaison with Caroline at Portabar UK. Other considerations were location access, transport, timings on the day, props and staging, tides and weather.
Planning is everything on shoots like this as the ability to improvise on-the-fly when needed - That was true right from the off. Despite the perfect forecast for location no.1 (a wonderfully wild ocean beach), shortly after setting up the bar, the fog came in… The collective decision was to press on, select the bar facade that matched the mood and environment and make a few changes to my shooting approach (strobes now needed). The result: probably my favourite images from the day! That fog really added some drama to the scene.
Over the next 8 hours or so, the sun came out and we set up in three different locations, staging and shooting 5 different variations on the bar design with Tom, Patricia, Travis and Luis all doing incredible things with bottles, spirits and glasses bringing the energy to the shoot and making some incredible cocktails (yes, I did sample a few). The best bit was that Portabar were delighted with the outcome. Mission accomplished!
If you need to showcase your product, design, space or place in a way that makes heads turn, I would love to help out. I hope to speak with you soon. Cheers!